Adam Tureček, Kristina Ambrozová – DO IT YOURSELF
27.11.2009, Prague
DIY - Do It Yourself
The entire project is a response to the DIY mainstream, where fastfood-style instructions that sideline the quality of craftsmanship and material become just an accessory to the PR of manufacturers, products, and merchants.
In Czech society today the DIY idea is grasped through the eyes of mascots on television programmes like Kozlík šikula and Pták loskuták. It can be said that a shelf made out of three boards stuck together with super-glue in half an hour and painted in ‘playful colours’ is a product model, the subjective value of which derives from the amount of value put into it – the amount of time, energy, and money invested ... which in this case is minimal, and therefore, usually this kind of homemade thing fades relatively quickly into oblivion.
In our conception of the DIY phenomenon we put the maker of the object (the do-it-yourselfer) in the position of co-designer and manufacturer, but we enhance that position with the roles of producer and coordinator of local suppliers (manufacturers).
The instructions use the generally available materials and technology of piece-work and small-series production and they can be used for immediate production /1/ or as a starting point for further customisation so that the object better meets the demands of the maker of the object, who need not make the object entirely with their own hands; the proportion of personal and external manufacturing components is up to the maker of the object.
The technical documentation includes freely editable 3D files with a Creative Commons licence /2/,/ 3/. All instructions, production plans, and 3D files can be freely downloaded from the websites of the project at: www.do-it-yourself.cz.
Individual interior elements formally introduce no innovation in the sense of a revolution, but are strictly concentrated, archetypal in form, which may paradoxically not affect a wide spectrum of potential domestic producers, but this further throws down the glove to other designers. The graphic processing of manufacturing instructions and promotional materials of the project plays exaggeratedly with the form of the objects, cites them and transforms them so that they evoke and capture the longing to own these objects.
Adam Tureček (1975, Hodonín) studied at the Academy of Arts, Architecture, and Design in Prague, graduating in 2009. He has exhibited work in Prague, Frankfurt Germany, Tokyo Japan, and Palermo Italy. Since 2003 he has worked as a freelance designer. In 2008 he and Kristina Ambrožová together founded the studio AAKKforever cooperate (www.aakkforever.org).
Kristina Ambrozová (1981, Brno) studied at the Academy of Arts, Architecture and Design in Prague, and she also studied in Barcelona. She has exhibited work in Prague, Brno, London, and in Palermo, Italy at Palermo Design Week 09. She has collaborated with several designer studios such as TBWA, HMS design, and has participated in creating the magazine Chef Gurm. In 2008 she and Adam Tureček together founded the studio AAKKforever cooperate (www.aakkforever.org).
CONTACT
For more information, contact:
Markéta Faustová/PR,
+420 773 915 501, marketa.faustova@tina-b.com, www.galerievernon.com
DIY - Do It Yourself
The entire project is a response to the DIY mainstream, where fastfood-style instructions that sideline the quality of craftsmanship and material become just an accessory to the PR of manufacturers, products, and merchants.
In Czech society today the DIY idea is grasped through the eyes of mascots on television programmes like Kozlík šikula and Pták loskuták. It can be said that a shelf made out of three boards stuck together with super-glue in half an hour and painted in ‘playful colours’ is a product model, the subjective value of which derives from the amount of value put into it – the amount of time, energy, and money invested ... which in this case is minimal, and therefore, usually this kind of homemade thing fades relatively quickly into oblivion.
In our conception of the DIY phenomenon we put the maker of the object (the do-it-yourselfer) in the position of co-designer and manufacturer, but we enhance that position with the roles of producer and coordinator of local suppliers (manufacturers).
The instructions use the generally available materials and technology of piece-work and small-series production and they can be used for immediate production /1/ or as a starting point for further customisation so that the object better meets the demands of the maker of the object, who need not make the object entirely with their own hands; the proportion of personal and external manufacturing components is up to the maker of the object.
The technical documentation includes freely editable 3D files with a Creative Commons licence /2/,/ 3/. All instructions, production plans, and 3D files can be freely downloaded from the websites of the project at: www.do-it-yourself.cz.
Individual interior elements formally introduce no innovation in the sense of a revolution, but are strictly concentrated, archetypal in form, which may paradoxically not affect a wide spectrum of potential domestic producers, but this further throws down the glove to other designers. The graphic processing of manufacturing instructions and promotional materials of the project plays exaggeratedly with the form of the objects, cites them and transforms them so that they evoke and capture the longing to own these objects.
Adam Tureček (1975, Hodonín) studied at the Academy of Arts, Architecture, and Design in Prague, graduating in 2009. He has exhibited work in Prague, Frankfurt Germany, Tokyo Japan, and Palermo Italy. Since 2003 he has worked as a freelance designer. In 2008 he and Kristina Ambrožová together founded the studio AAKKforever cooperate (www.aakkforever.org).
Kristina Ambrozová (1981, Brno) studied at the Academy of Arts, Architecture and Design in Prague, and she also studied in Barcelona. She has exhibited work in Prague, Brno, London, and in Palermo, Italy at Palermo Design Week 09. She has collaborated with several designer studios such as TBWA, HMS design, and has participated in creating the magazine Chef Gurm. In 2008 she and Adam Tureček together founded the studio AAKKforever cooperate (www.aakkforever.org).
CONTACT
For more information, contact:
Markéta Faustová/PR,
+420 773 915 501, marketa.faustova@tina-b.com, www.galerievernon.com
